We told them all about our textile industry,
the need for urgent action and the challenges ahead.
We listened to their beliefs and got their feedback, which they
expressed freely in all their innocence and common sense.
Without making any false promises, because for us the most important thing is for everyone to act "at their level".
Let's share our (small) steps towards more responsible fashion.
a customer at the Herblay shop.
2,500 litres of water are needed to produce a t-shirt.
and he showed us the water and all the life in it
And it is with this in mind that we have taken the first step, by offering all our Denim as 100% Lesswater.
Demain la Terre!
In the coming years it will welcome new inhabitants. They are the ones who will decide jointly how they want to live together while preserving and protecting the surrounding countryside.
The garment that pollutes the most is the one that is not worn (or is no longer worn)
using them for something other than their primary use,
recycling them properly,...
And to do this, we invited Caroline from the Makers' Workshop, Atelier des Makers. She
taught Quentin, Ambre, Morgane and Hyacinthe that taking care of their clothes
and mending them when they were holed and stained could be fun, and is the responsible thing to do.
La Maison des Makers
to us. Let's listen to them again and again, because they're the most agile, the most
adaptable and the most creative among us.
They have this tremendous ability to think differently.
Habits are not yet really ingrained in them, so they don't yet respond
to unconscious reflexes that aren't always reasonable.