The trendy, yet elegant brand that loves to uncover talent
If you've come this far, it's probably because you're wondering who we are.
Yes, we're pretty perceptive at Tape à l'oeil. OK then, we'll tell you everything! The first thing you need to know is that we're passionate.
We're passionate about the power of "doing things together" and we take pride in making you, our ecosystem, our customers, our partners, our collaborators, our influencers, an integral part of the decisions we make and the smallest of the actions we take. Nothing pleases us more, for example than welcoming you to our offices for a co-creation workshop and reflecting, with you, on the colours for a new collection.
Here at Tape à l’œil, we call this our Family Lab.
We're passionate about our core business: offering kids a wardrobe full of interesting designs, inspired by fashion shows, and with an added twist of trendiness and style. And because we love our products, but we love the children who wear them even more, our clothes are designed to make sure your kids feel comfortable.
Speaking of talents... There's something very important we need to tell you: We are developing everyone's talent so that we can shape tomorrow together. Boosting talent has become a real corporate mission for us.
DiscoverDOING BETTER WITH LESS
We're aware of the impacts of our industry, and we act humbly and healthily on a daily basis to do better with less.
We want to be part of a circular economy where every action, however small, takes its place in the product life cycle. The impact of our actions is multi-facetted: social, environmental, economic, and affects our entire ecosystem: suppliers, partners, customers, co-workers and influencers.
We can take action at every step:
DOING BETTER WITH LESS, IT WORKS FOR OUR PRICES TOO
Fast Fashion simply means making new products available to our customers as often as possible. That's great!
But we ended up selling 50% of our products on sale. So, in January 2017, we said STOP.
And we decided to do things differently.
To lower our prices all year round, and to reduce the number of days of commercial operation to an absolute minimum to continue to offer you quality FASHION at the fairest possible price.
We are simply conveying the pride with which we design our collections and the commitment we put into the way we set our prices.
Our ambition is to charm our customers with generous products: with a style inspired by catwalk fashion, with details that are always trendy and yet elegant, and with quality, all at the fairest price: The Tape à l'œil price.
Because we believe in "everyday fair prices", we work every day to offer more with less!