Why we at Tape à l’Œil love them: In 1970, Daniel Raufast came across a poster for the musical ‘Hair’. That was the trigger! He was inspired by the hippie trend and dreamed of creating shoes for the whole blue-jean generation. 50 years later, Kickers® is still aimed at a generation brimming with energy, which is exactly what we at Tape à l’œil are all about! Historically, the supplier of the biggest basketball teams in the United States, Champion® has been a must-have brand in the sportswear market for 100 years. Icons of American sportswear fashion, Champion® products combine technicality, comfort and style.
Why we at Tape à l’Œil love them: When we are co-creating our TAO Tweens collections with teenagers, they say they are looking for comfortable, retro-style products. So it is obvious that we need to offer them a sportswear brand with a vintage influence that we're sure they'll like as much as we do. Created more than 65 years ago in France, Damart® is a brand well-known for the quality of its products made with Thermolactyl®, a legendary fibre with active heat. Innovative technological skill and expertise that have become an industry benchmark.
A Tape à l'Œil favourite: offering technical products, renowned for their quality and comfort, which can be worn underneath clothes to stay warm or for keeping cosy at home. New Balance, established in 1906, is a brand that creates must-have sports shoes. Known for its lifestyle and running shoes, the brand is continually renewing itself so it can continue to offer ever more high-performance products. Based on quality and comfort, New Balance shoes also offer the perfect blend of functionality and fashion.
Why we at Tape à l’Œil love them: our customers have told us the NEW BALANCE brand is a favourite brand for their children. We love the stylish looks and the choice of colours the brand offers.