OUR ECODESIGN COLLECTIONS, WORKING TOWARDS MORE RESPONSIBLE FASHION. Clearly identifiable, proudly carrying our TAO ECODESIGN label, 32% of our products are made from eco-responsible raw materials (such as organic cotton, Tencel or recycled fibres) or with manufacturing processes that limit our impact on the environment (for example, LessWater denim, which uses less water).


At Tape à l'Oeil, to be more environmentally friendly, we have decided to favour an alternative to traditional cotton: organic cotton.
Organic cotton is produced on land where crop rotation is practiced. This enriches the soil and prevents the addition of fertilisers.

It is GMO-free, and its cultivation causes less water pollution. It is bleached with hydrogen peroxide, which is much less harmful to the planet and to our skin.

In our new summer collection 20, 87% of our t-shirts come from organic farming. For the little ones, all our bodies, bibs and the products in our 1st days collection are made of organic cotton. Finally, we also offer a variety of trousers, sleepwear, pyjamas and daywear made of cotton that is the product of organic farming. .


Denim production consumes a lot of water. At Tape à l'Oeil, we have decided to use the LessWater* technique.

This technique lets us reduce the amount of water we use in the washing process by at least 50% compared with conventional jeans.

In summer 2020, all our Tape à l'Oeil denim products are LessWater*: our jeans and other denim products too: dresses, shirts, shorts, dungarees, jackets and so on.


Plastic is the material that pollutes our environment the most, especially our oceans. Today, rather than re-manufacturing, it is possible to transform plastic waste, such as bottles, into plastic flakes (= r-PET flakes) and then turn them into textile fibres.

Nowadays, at TAO, we increasingly use polyester fibres recycled from plastic waste to make all the polyester padding for our coats, as well as products such as hats, snoods, gloves, scarves, slippers, and jumpsuits.

That's so much plastic that won't end up in the environment!


To guarantee that no toxic products are present in our products, parts of our collections are certified by an independent international label: Oeko-Tex®.

Summer 2020: all our bodies and sleepsuits are Oeko-Tex® certified.ko-Tex®.


At Tape à l'Oeil, we offer clothing made of Tencel® material, which is produced from Eucalyptus wood. The production of this fibre is environmentally friendly as it uses less water and pesticide.
Tencel® is a natural, soft and fluid material suitable for children's sensitive skin.
Tencel® garments are easy to care for because they are resistant to repeated washing, do not lose their colour, and remain silky smooth while wrinkling very little.

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