The Family Lab
Behind the scenes of the ceremonie collection 2017
At Tape à l’oeil, we like to listen to our customers right from the start when we create our collections. After creating the Holiday Collection together, we began the adventure again for the Ceremonie collection!
« The customer at the heart of the brand » is more than just a corporate vision; it’s one of our driving forces at Tape à l’oeil. Following the enthusiasm generated by the activities of the Family Lab, we decided a year ago to co-create an entire collection again. After the Christmas and New Year holidays, we celebrate all types of celebrations: baptisms, weddings, spring festivals, summer festivals and many others. Take a look behind the scenes of the Ceremonie Collection 2017 now.
In the early spring of 2016, with the collection only just released in our stores, we begin to question every one of our Family Lab clients about their expectations for next year. We examined every detail to better target the needs of our customers: style, type of product, colour range, materials, shopping habits, etc… Our style teams also received lots of inspirational images, graphics and vibes from which they could identify our clients’ wishes.
After studying many product possibilities, our product managers, stylists and graphic designers presented 25 clients of the Family Lab with mood boards, samples of materials, the Pantone colours of the collection and of course the prototypes. From the beginning of the workshops, some pieces stood out from the crowd, real favourites in terms of prints or collar details. Our co-creative mothers were able to do some forecasting about certain products and approved more than 60 examples, spread over the four ranges. It was a beautiful exercise in exchange and harmony! Then it was time for our team of buyers to order these exclusive pieces!
The weeks pass, and we are gradually receiving the final pieces in this very chic wardrobe with its TAO signature touch. The time is coming to surprise our clients by sending them the co-created looks to thank them for their involvement in this project. But which will be their favourites among this selection?
Will the star item be the ALYA dress in the range for girls « A really beautiful dress, very fresh, and it turns out that it delights my daughter even more than me » says Marie-Charlotte. Everyone is waiting impatiently for the BELLE dress, the first designer dress for the Ceremonie collection! In the baby girls’ range, there are always two essential products for a baby girl: the BOUGIE dress, « a very chic and elegant dress » says Amandine; as well as the BALUCHON jumpsuit, which is made with « a fluid and light material, and very practical with the poppers between the legs » according to Anne-Sophie.
The boy and baby boy ranges having similar moods, the most beautiful pieces among the wardrobe for kids are the BOUTADE shirt, « fun, colourful and a breath of sunshine » according to Aurélie; and the BALZAC Bermuda shorts, with « a print that gives a touch of pep rather than just having classic shorts » for Alexandra.
It is time now for our customers and their Original Kids to celebrate the future festivities, with looks that are chic and refined but also peppy and slightly quirky. Here are our Family lab clients’ favourite looks, which are yours? Do not hesitate to share them with #tapealoeil and #originalkids on the social networks.
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