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Take a look at our TAO X PANAFRICA capsule collection

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Posted by Marion de Tape à l'oeil

Feb, 26 2021

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We’re proud to present our latest family capsule collection! Bursting with colours and prints, this new range is a collaboration with Panafrica, an ethical trainers company whose shoes are African-inspired and African-made.

If you like wax prints then you’re going to love this!😍 This collection of matching t-shirts has something for the whole family. Wax print is the overarching theme, with little touches on the t-shirts and all-over prints on the 4 models of trainers. We’re huge fans!

But we’re getting ahead of ourselves. First, let’s introduce our partners! PANAFRICA isn’t just a brand, it’s a state of mind. Their ambition is to make trainers in a whole new way, respecting the people who make them and remaining conscious of the social, economic and environmental impact of their actions. From buying raw materials to assembling products, they strive to be sustainable and ethical at every turn. With PANAFRICA shoes, every step you take is a step forward.

Our own desire to work for a fairer world means we’re delighted to be working with such an ethical, positive brand as PANAFRICA. The wax printing is done using traditional techniques in Côte d’Ivoire, the fabric is woven and dyed with eco-friendly dyes by women in Burkina Faso and the trainers are assembled in Morocco. Where, of course, the rights and working conditions of employees are paramount.

As you’ve probably realised by now, when we unveil a new TAO family collection, we like to show you what it looks like on a « real » family.

Do you recognise them? This time it’s Sophie, or as you might know her on Instagram, @sosoomao, striking a pose with her little family to show off these 4 matching t-shirts. Côme and Eva are having great fun modelling their super-stylish trainers! Love, kindness, ethical fashion and bright prints: what more could you want? Dive straight in:

>>> Check out the collection<<<

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